“I am one of those exceptional beings, yes sir, and I believe that, to this day, no man has found himself
in a position similar to mine. The kingdoms of kings are limited either by mountains, or by rivers
or by a change of customs, or by a mutation of language.
My kingdom is as large as the world, for I am neither Cuban, nor Italian, nor French,
nor Hindu, nor American, nor Spanish; I am cosmopolitan.”
by Alexandre Dumas.
2025
The 90th anniversary of an Icon. Montecristo celebrates 90 years of excellence and tradition with a very special and exclusive collaboration between the Plasencia family and Rafael Nodal to craft an exquisite cigar worthy of the Montecristo name.
2020
Montecristo 1935 Anniversary Nicaragua makes a statement. A collaboration with master blenders AJ Fernandez and Rafael Nodal for the 85th anniversary of Montecristo brings a new Nicaraguan expression to the portfolio, earning critical acclaims including Cigar Aficionado’s #2 Cigar of the Year on two separate occasions (2021 and 2024).
2007
Montecristo White Series Debuts
Released to be a more flavorful option than the already popular Montecristo Classic, it quickly became one of the most popular cigars in the market, and is still one of the best selling cigars in the U.S.
1990s
The Rise of Dominican Montecristos
The Dominican-produced Montecristo, under Altadis U.S.A., gains huge popularity in the U.S. during the cigar boom of the 1990s, becoming a staple of the premium cigar market.
1960s
Cuban Revolution & Exile
Following the Cuban Revolution, Montecristo’s original owners leave Cuba. Menéndez and García re-establish Montecristo production in the Dominican Republic.
1936
The Iconic Logo Emerges
The famous Montecristo logo—six swords surrounding a Fleur-de-lis— is introduced, becoming one of the most recognized cigar symbols worldwide.
1935
Birth of a Legend
Montecristo is founded in Havana, Cuba by Alonso Menéndez. The brand’s name is inspired by The Count of Monte Cristo, a popular novel often read aloud to cigar rollers.
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